The goal of this logo was to come up with a design that is iconic, welcoming, bright, and friendly. Natural colours and organic lines juxtaposed with the structure of a medical cross symbol were used to represent both “natural” and western approaches to medicine. The variety of colours, while referencing the natural colours found in our local environment, also speak to the diversity and depth of services that the Ancron Medical Centre has to offer our local community. Hey it only took 33 designs to get there but we got it!
Coming up with a logo that both encompasses an organization’s personality and values while connecting with a target audience in a meaningful way is not always easy. Sometimes it takes a while to sort through what doesn’t work in order to see what does.
Here are some that didn’t work:
But this one did 🙂