The Logo for Hinton Chiropractic was designed to show a generic body in functional motion with a flow of bright movement rising through the spine. While the logo was designed to feel bright and friendly, a somewhat serious and traditional looking serif font was used to assert the Hinton Brand as an experienced authority of chiropractic services.  The bold colors and high contrast of the design easily translated to all marketing materials such as business cards, letter heads, and a large window decal that could be easily viewed from the street outside and shops across the road.