Olympic Athlete Branding
When Karleen Jeffries was looking for financial sponsorship required to train at the Olympic Level she approached Nichola from Pinkdog Designs to develop a logo as a starting point for her Sponsorship Media kit. The logo featured a pathway leading from the word “2010” towards a Canadian Maple Leaf encircled by an Olympic ring. The emphasis of this logo was to clearly show that Karleen’s journey to the podium is aimed at seeing the rise of her country’s flag to the podium. The contrasting colors of mute and bold gives the logo a dream like quality and is translated to the color scheme and design motifs used throughout Karleen’s sponsorship package that you can check out here.