The Stone Spa

The Stone Spa was branded to look different than traditional spas. Spas tend to be branded with pale or green tones with soft lighting and swoopy font. Pink Dog Designs was approached with the objective of designing a logo and brand that is slightly alternative and is appealing to their growing demographic of male clientele. While still maintaining a sensual and natural feel the Stone Spa was designed in dark and bold colors and font to stand out from it competition and represent a hands on earthy, yet slightly surf-style approach.